Friendly Soap's founders Rob and Geoff grew up in Hebden Bridge, in West Yorkshire, back in the 1970s. A hotbed of alternative, hippy and punk culture back then, the town sparked and shaped what’s become their lifelong interest in radical political thought and social and environmental justice.
Rallying against the capitalist model and looking for fairer ways of doing things came naturally to Rob and Geoff. On top of that, their stunning Pennine surroundings gave them an instinctive connection to nature. Hardly surprising then that, like many Hebden residents, the two friends found work at the now legendarySuma Wholefoods Co-operative
As well as a bunch of useful business skills, at Suma Rob and Geoff learnt that you really can run a successful enterprise where ethics come before profit. Inspired, aware, and more prepared than ever, they decided in 2008 that the time was right to do their own thing. Friendly Soap was born.
Nowadays, Rob and Geoff might have a grey hair or two and go to bed a bit earlier, but they still have the same passionately held values and convictions as they did growing up. It’s just that now they’ve got a thriving ethical business of their own to channel them through.